REVIEW OF NIGERIAN AUDIENCE’S RECEPTION TO CULTURE-ORIENTED FILMS

Abstract

Research into Nigerian films as an emerging popular culture is an exercise still considered to be enduring. There are also few studies conducted on African film and folklore which form the background of this research into the popular culture and Nigerian films. The paper demonstrated Nigerian audience’s attitude and response to culture-oriented films.  Cultural theory is adopted for the study, it allows the study to find meaning in the use of oral tradition in the actions and interactions of Nigerian actors/actresses in the selected films. The conveyance of traditional peculiarities and identities in the oral form of languages used in Nigerian films considered the approach appropriate. The methodology is textual analysis from film viewing. The result showed that most Nigerian film audiences are comfortable with culture-oriented films because they catch fun and find pleasure in knowing their traditions and beliefs. It is suggested that films with cultural repertoires or tropes should be promoted.

Keywords: Nollywood, Nigeria audience, reception, culture, films